GCR Solution “Smart Localization” for Selangor International Expo 2016

GCR news [Friday, 21 October 2016]

E-commerce or Physical Store? GCR: Omni-channel is the king strategy!

At Selangor International Expo 2016, GCR will support its Malaysia channel partner, Bean Search Expert Sdn Bhd, to showcase a series of smart store solutions addressing the challenges and innovations of physical retailers under competition of the online retailers. The booth will be located at A13 in Taiwan Smart Information Service Pavilion, and the trade fair will be held from 10:00am to 6:00pm, 20th to 22nd, October, 2016 at MINES International Exhibition & Convention Centre (MIECC).

Being the home of 20 million online population with the highest mobile-commerce penetration among ASEAN countries, Malaysia has the greatest potential to develop e-commerce economy. The Selangor International Expo 2016 is an annual international trade fair with the co-event SITEC SEAEC 2016 (Southeast Asia E-Commerce Conference 2016, targeting business owners and investors in search of products and services in Selangor, the province that surrounds Kuala Lumpur and is positioned as a gateway and trading hub for the ASEAN market.

While the small and medium retailers surely require the newest concepts in cross-border e-trading on a global scale, they need to fend off the giant online discounters, inclusive but not limited to Lazada, Lelong, and 11street, with a strong sense of efficiency, systematic analysis, and profitability. Thanks to the advance of on premise technologies, brick-and-mortar retailers now can make buzz in the market online, record down shoppers’ behaviors, and streamline the management cost as easily as their online counterparts. Moreover, taking shoppers’ advantages of being there, they are more likely to encourage instant and impulse purchase in an omni-channel setting.

GCR and BeanSE under the tagline “Smart Localization”, will showcase to its visitors how to pave a physical and digital integration to form a click-to-brick retailer with seamless shopping experience from mobile, desktop, to in-store pickups. “The brick-and-mortar store is the foundation of omni-channel retailing. No matter how promising is the e-commerce industry, over 90 percent of retail sales are still captured by retailers with a brick-and-mortar presence. The pickups and returns physical stores offer represent a sense of trust and reliability that consumers don’t find online, which serves a great opportunity for physical channels, as when consumers pick up or return goods in stores, chances are they usually grab something else in their baskets,” said Andy Neo, sales director of GCR.

“BeanSE has been an expert helping clients build searchable business, expose more to their potential visits, and spread their promotional messages around. Our corporation with GCR further extends our strategy to convert the created buzz into solid sales revenue. Our selected exhibits cover corporate training solution for new generation workers who rely on video communication among multiple sites, intelligent video analysis solution for retailers to get pictures of the demographic breakdowns of their shoppers, beneficial especially for the chain, and Wi-Fi marketing solution that caters to the powerful market demand on Wi-Fi hotspots in retail venues and embarks an extra revenue stream from cross-selling and up-selling advertising,” said Edward Chong, CEO of BeanSE.

About Selangor International Expo 2016

Selangor International Expo 2016, organized by Invest Selangor Berhad (ISB), is the 2nd edition of the trade fair and focuses on halal, life sciences and e-commerce industries. ISB collaborates with Malaysian Investment Development Authority (MIDA) and Malaysia External Trade Development Corporation (MATRADE) to explore opportunities, create more advanced business prospects and encourage current and potential investors to expand businesses in the state. For more information, please visit: http://selangorexpo.com








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